Content marketing

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Content marketing

We all know it: the world lives online. We are connected day and night to the internet via social media, news apps, chat apps and other channels. The whole world is within reach. We are becoming more and more curious and at the same time have become accustomed to receiving the information we need with a few actions. Search engines such as Google and Bing therefore play a major role in our daily lives.

Our search for information, answers, advice, products and services has also drastically changed the way in which companies communicate with their target group. If the search engine is the first point of contact for customers, how do you ensure that your target group knows how to find your website? And if they have found you, how do you ensure that they return? These are fundamental questions that underlie Content Marketing and Search Engine Optimization (SEO service in Udaipur).

In this article we will discuss what Content Marketing and SEO actually is and why both are important to grow. Since SEO, like all other technology, is developing at breakneck speed, we will also spend a large part of this article on the SEO trends of 2018.

A small disclaimer before we start: in this article we will talk in particular about Google. Of course there are other search engines such as Bing and Yahoo, but none of these has such a prominent place in our daily lives as Google. Most SEO strategies therefore focus primarily on this search giant.

Why integrate content marketing

1. Visual content helps people remember your brand

The use of a defined style in your visual content helps you to conquer a place in the minds of prospects. Create an image that reflects the character of your organization. This way your brand gets a recognizable look.

Add the logo of your organization to every image or other visual expression. That is just that extra step that leaves your brand footprints in the head of your prospect. It definitely does not have to be prominent, but a small detail has an indirect impact on increasing your brand awareness.

2. Visual content literally makes something feel

Visual content is a powerful tool in generating the right emotions in prospects. Various psychological studies have shown that certain colors are directly linked to emotions in the human brain.

Take for example the color orange that evokes playfulness and energy, while blue stimulates a familiar and welcoming feeling. Colors play a major role in how the audience reacts to content. Even the symmetry or asymmetry can influence the emotional aspect of visual content. You can create feelings such as chaos or order, intimacy or isolation alone with the layout of your visual content.

3. People are overloaded with content

The internet is overflowing with content and every nanosecond is added to it. So you have to stand out and make sure it sticks. How does visual content help with this? The easier it is for your prospects to process the information, the longer they keep their attention and they spend more time recording the content of the content. For example, infographics are a great way to turn dry, business content into a visually appealing entity, making the information simply more manageable. See here an example!

4. Social Media requires the use of visual content

Visuals are the 'media' part of social media marketing. Image is the main reason for prospects to access these types of platforms. If you create content that can be shared, then visual content is essential. When did you last see an article without an image? Or did you click on a title without image on social media? You probably (almost) never do this. That is because visual content is the blood in the veins of social media.

If you want to effectively integrate social media into your content marketing, and nowadays you need to, visual content must be high on your priority list.

5. Visuals are important for SEO

Images and video play a very large role in SEO (Search Engine Optimization). Each image can be optimized for SEO. All you have to do is add your chosen keyword to the image title, file name and alt text. Although this is not visible to your visitors, it is indeed visible (and counts heavily) for search engines.