International SEO

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International SEO:

International SEO is a process of optimization in your that search engines can easily identify which countries you want to target and which languages you use for business.

What is international SEO?

Thanks to the internet, it has become much easier for Dutch companies or web shops to tap into a new customer group abroad. After all, the only thing that needs to be done is a good findable website or webshop in a country with an interesting market.

Get Sales helps companies to find them better abroad. With our international SEO strategy, which is applied differently in every country, we can position websites and web shops higher in Google in a large part of Europe and the United States.

The costs of an international SEO process depend on the country where you want to be easier to find. Important factors here are of course the quality of your own website, the industry in which you operate and the culture of the country. Although depending on the product or service, the competition in Germany is generally much higher than in Belgium.

In addition to the competitive differences between countries, the culture of a country also plays an important role. After all, in Poland you get more done for a certain budget than in Switzerland. Traditionally, prices in Switzerland are higher than in the Netherlands, while the opposite applies to Poland.

Do you want to Get Started about our international SEO campaigns? Then contact our customer service.

Keyword research for
International SEO

Why keywords matter and how words and phrases can have the greatest impact on your SEO service.

Keywords are the words and phrases that people type in search engines to find what they are looking for. By extension they also describe what a piece of content (or an entire website!) Is, and these are the words that form the core of on-page optimization. They still play an important role in a site's ability to classify, so finding the right words and phrases that you want to target can have a major impact on achieving your SEO goals.

Performing international keyword research

1. Underestimate cultural differences

Your foreign supplier or buyer does business in a different way. Foreign markets have different rules, laws, languages ​​and cultures. Personal relationships and cultural knowledge are important here. This creates mutual trust. Do you want to succeed abroad? Then take the cultural differences into account and adjust your behavior accordingly.

2. Insufficient preparation

This may seem like an open door, but do not underestimate preparation. Foreign companies trade less quickly than you are used to in the Netherlands. We are happy to close a deal quickly. A foreigner spends more time on this. Also consider your staff in preparation. Your plans influence their work. Inform them in advance and take them along in your adventure.

3. Do not take product requirements and liability into account

Whether you import or export products, you will always have to deal with the product requirements of the destination country. The requirements in the Netherlands or abroad. Liability is another important point of attention. Products must be safe and usable before they are launched. Every country has its own product requirements. Also within the European Union. Therefore always check the laws and regulations in the country where you are selling.

4. An unreliable supplier or buyer

When you have contacts with a foreign supplier or buyer, it is important that you know who you do business with. Preferably with a reliable and good company. Most companies just do fair business, but there are companies where that is not so natural. This occurs both in the Netherlands and abroad. There are various options for limiting your risks and for easily checking your foreign buyer.

5. Run a payment risk

When you do business internationally you want as much certainty as possible. Especially when it comes to payments. As an exporter you want to be sure that you get paid when you deliver goods. As an importer you want to be sure that you will receive the delivery on time. Especially when you pay in advance. Various banking payment solutions reduce the risk of non-payment and delivery.